General Motors integrates AI in various aspects of its operations, prominently in vehicle production and marketing. At Factory Zero, AI detects maintenance issues and enables real-time production adjustments based on consumer behavior. The technology aims to enhance customer satisfaction by ensuring vehicle features align with preferences. GM's AI solutions draw from customer interactions and manufacturing metrics, providing insights to enhance driving experiences and address production anomalies before vehicles reach customers. AI plays a crucial role in maintaining GM's position as a leading car manufacturer.
AI-based vision systems can swiftly identify maintenance issues, such as battery leaks, damaged metal components, and patchy paintwork.
Artificial intelligence is helping GM reach consumers at the "right moment" on their car-buying journeys, enabling the carmaker to adjust production lines in "real time" to meet demand.
Using data points like customer interactions and sales and manufacturing metrics, GM's AI solutions can provide insights on how to adjust production to ensure vehicles offer the features customers want most.
The technology is also providing new GM customers with a more enjoyable driving experience.
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