Slate Auto's CEO Chris Barman reported that the company is attracting diverse buyers for its low-cost electric truck, expected to be priced in the mid-twenties. The demographic groups showing interest include fresh college graduates, young professionals valuing customization, newly licensed drivers seen as safe by parents, and contemporary retirees intimidated by technology. Barman emphasized that everyday Americans are drawn to the truck's affordability and utility, marking a shift in electric vehicle ownership among various age groups.
Everyday Americans are interested in Slate Auto's affordable electric truck because it offers a lot of utility and value for the money.
Young professionals, fresh out of college, are drawn to the truck for its value and customization options, appreciating its electric vehicle status.
Newly licensed drivers are favored by parents for the truck's safety standards, affordability, and limited distraction due to the lack of infotainment.
Contemporary seniors, who are semiretired or retired, show interest in the electric vehicle but have previously felt intimidated by other technologies.
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