"Price parity is the milestone when an electric car costs just as much as a gas equivalent. That's the key to selling people on EVs in large numbers, and it hasn't really been achieved in a meaningful way in the U.S. But there are signs that things are changing. The 2026 Lexus ES is one of them."
"The ES hit dealerships on Wednesday, Lexus announced, at $48,795 for the base-model EV, the ES 350e Premium. The equivalent hybrid will cost $50,995. That's not a bad price at all for a new electric Lexus. And the ES has pretty solid specs too, though it's not breaking any barriers."
"As other car companies cut models and reverse their EV plans, the Japanese giant is pushing ahead after years of very public skepticism toward the global EV project. This year, the automaker is launching several new electric models across the Toyota and Lexus brands in the U.S."
The 2026 Lexus ES represents a major shift in EV pricing strategy, with the electric version launching before the hybrid and at a lower price point. The base ES 350e Premium EV starts at $48,795 with 307 miles of EPA-rated range, while the equivalent hybrid costs $50,995. The front-wheel-drive model features a 74.7-kilowatt-hour battery pack, and the all-wheel-drive ES 500e offers 276 miles of range. Charging reaches 150 kilowatts with a 28-minute 10%-80% charge time. This pricing achievement demonstrates price parity, a critical factor for mainstream EV adoption. Toyota continues expanding its EV lineup despite industry skepticism, launching multiple electric models across Toyota and Lexus brands.
Read at insideevs.com
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