Volkswagen of America has announced CI&T as its digital agency of record, focusing on digital marketing and its ownership ecosystem in the U.S. CI&T's expertise in generative artificial intelligence and product-first approach contributed to this decision. The firm will handle strategy, design, and development for VW.com and its mobile app. Recognized for its efficient nearshore delivery model, CI&T aims to improve customer interactions and digital touchpoints. This transition underscores Volkswagen's intent to boost its digital presence amidst current market challenges.
"Digital is key to how customers experience the Volkswagen brand, and we're focused on reimagining every touchpoint to be more seamless, intuitive, and valuable," said Rachael Zaluzec, CMO at Volkswagen of America.
Volkswagen is partnering with CI&T to tune up its digital marketing strategy and customer-facing assets like the MyVW mobile app, leveraging CI&T's expertise in generative AI.
CI&T's app development capabilities have received recognition from Forrester Research for speed and for transitioning clients from project-based to product-based working.
The firm was noted for its use of generative artificial intelligence and product-first approach, which played a role in recent Volkswagen vehicle launches.
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