White Claw's new campaign focuses on combating the growing trend of last-minute plan cancelations, now deemed acceptable by more than half of Americans. As summer approaches, the brand introduces Caleb Pressley as the No-Bail Bondsman, encouraging friends to prioritize presence over flaking. Joined by Glenny Balls, they aim to spread joy and spontaneity, reminding us that meaningful memories stem from social interactions rather than cancellations. This initiative serves as a call to action against disconnection, urging people to embrace fun without excuses.
Bailing on plans has become so normalized that it’s now viewed as part of the culture. White Claw campaigns against this trend, promoting presence over absence.
With Caleb Pressley and Glenny Balls, White Claw's summer campaign focuses on how the best memories come from showing up, countering the rise of last-minute cancellations.
Collection
[
|
...
]