#marketing-campaign

#marketing-campaign

We are planning a multi-million-dollar media investment in this campaign and expect to carry the brand platform into 2026, Andrew Strickman, NAFs chief marketing officer, said in a statement given to HousingWire. Designed to celebrate the homebuying journey as a powerful milestone through a blend of emotional and confident messaging, the campaign focuses on the pivotal moment when a buyer transitions from Can I do this? to Hell yeah, I am doing this! Buying your first home is a massive milestone financially, emotionally, and culturally, Strickman said.

J.C. Penney's 'Back-to-It' campaign, featuring spots on cable and Hispanic channels, aims to redefine back-to-school shopping for all consumers, not just children.

"We are analog creatures, built to connect through our senses but the more we lose ourselves in digital algorithms, the more we drift away from empathy and real connection."

Fireball Whisky has introduced cinnamon-scented golf balls priced at one dollar, aiming to blend humor and nostalgia for golf fans with their signature spirit.

Jennifer Aniston embodies everything smartwater stands for: great taste, effortless style, and intentional living. She’s an inspiration to all, and we are excited to mark a new era.

We believe nothing should rain on summer fun. That's why we're giving fans a guaranteed good time with 'Truly Rain Check' to bring more Truly Pool Party Packs (and hopefully some sunshine) to drinkers over the Fourth.

In partnership with advertising agency BUNTIN and strategic communications firm C2 Strategic Communications, Republic is launching the first phase of a multistage marketing campaign.

Bailing on plans has become so normalized that it’s now viewed as part of the culture. White Claw campaigns against this trend, promoting presence over absence.

Our 2025 campaign is designed to meet consumers where they are - whether online, in-store, or on-screen," said Jamie Clover Adams, Executive Director of MAAB. "Michigan asparagus deserves to be the centerpiece of the plate this season, and our strategy reflects that.

At Lenovo Legion, our mission is to empower gamers to reach the impossible, whatever that impossible might be.

Craft’s creative reset, 'Run. Like We’re Meant To.', takes a primal approach to running, emphasizing the inherent human instinct to move and survive.

The A Better Way With FOA campaign moves away from celebrity endorsements to storytelling that reflects real-life goals, aiming to reshape perceptions of reverse mortgages.

Disney's 2002 'Lilo & Stitch' campaign stood out with memorable imagery and innovative storytelling, marking a pivotal shift into new themes and genres for the studio.

"Whether you're spiritually inspired, historically intrigued, or just ready for Roman pasta and Prosecco, we've got your direct line to Vatican City."

As Marvel Studios' 'Thunderbolts*' hits the big screen, only our candy brands bring the flavor and firepower to match," said Deb Turoczy, Senior Manager of Consumer Engagement at Just Born Quality Confections. "We're so excited that our iconic delicious candies are teaming up with this highly anticipated film to deliver an experience that's fun, immersive and packed with the same fearless energy our fans have come to expect.

"It is quite artistic, and we haven't gone down this route for a minute," Hazan said. "[The ads] wouldn't look out of place in an art exhibition, venue, or the walls of a fan's bedroom."

"There's nothing quite like the thrill of slipping on your vest and gearing up to hit the water," said Allison Miller, Keystone Light marketing manager, in a statement. "For two years, Keystone Light has been the smoothest companion on the water and now we're offering fans a new, smooth fishing experience."

Levy appears in the ads alongside co-star Heidi Gardner, with a cameo by Morgan Freeman.

City Manager Eric Carpenter stated, "Miami Beach is not interested in being a party destination and will not tolerate disorderly behavior," emphasizing law enforcement during spring break.

Clif Bar's new campaign, 'Raise Your Bar', targets athletes while introducing a cookies and creme energy bar, emphasizing the rewards of an active lifestyle.

"Let's face it: all Mondays suck, but the Monday after the Big Game is the absolute worst... So, we thought, why not turn that classic 'Case of the Mondays' into a literal case of Coors Light?" — Marcelo Pascoa of Coors Light.

"People often go on Tinder not knowing what to expect and find themselves meeting cool people. It feels really good to be pleasantly surprised," Stephanie Danzi, svp of global marketing at Tinder, told ADWEEK.

The Phone 2A Plus Community Edition is the result of a contest held by the company encouraging its community to 'build a smartphone of their own imagination.' Over 900 entries participated, leading to a unique, customized design.