#brand-refresh

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Marketing
fromFast Company
7 hours ago

5 questions to ask before a brand refresh

Refresh a brand every two to three years as markets, technology, and customer needs evolve to ensure the brand authentically reflects company direction and customer value.
Food & drink
fromstupidDOPE | Est. 2008
5 days ago

The Macallan Launches You Know Me So Well Global Campaign | stupidDOPE | Est. 2008

The Macallan launches You Know Me So Well, blending refreshed visual identity, collectible glassware charms, and modern experiences while preserving whisky recipes and heritage.
fromAdvocate.com
2 weeks ago

Cracker Barrel proves that the era of the angry, racist, homophobic, white man is alive and well

He died 20 years ago, and I can say with certainty that he wouldn't be dining at his beloved Cracker today. If he knew the chain harbored hostility toward LGBTQ+ people, and that his grandson was gay, he'd "stay the hell away," as he'd say. If he knew how deep in the bag they were for Donald Trump, he'd most certainly opt for Bob Evans instead.
Marketing
Marketing
fromTasting Table
3 weeks ago

Cracker Barrel's Logo Just Underwent A Major Change You'll Notice Instantly - Tasting Table

Cracker Barrel modernized its brand—new minimalist logo, store remodels, packaging and color updates—while preserving country hospitality and menu classics.
Travel
fromFast Company
2 months ago

Tripadvisor just turned its user reviews into a new brand with a whole lot to say

Tripadvisor is refreshing its brand to attract more travelers for experiential vacation bookings.
fromDNCO
3 months ago

DUMBO | DNCO

Retaining the original diagonal logo symbolizes the neighborhood's unconventional spirit, while the new tape graphic embodies Dumbo's rich history and creativity.
Graphic design
Marketing tech
fromPR Daily
3 months ago

Kristin McHugh on newsroom dreams and brand leadership at PwC - PR Daily

Kristin McHugh led PwC's first brand refresh in 14 years, focusing on innovation and showcasing client empowerment.
Marketing tech
fromPR Daily
3 months ago

Kristin McHugh on newsroom dreams and brand leadership at PwC - PR Daily

Kristin McHugh transformed PwC's brand with a modern identity that emphasizes client empowerment through innovation and strategic momentum.
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