#consumer-engagement

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#marketing
Social media marketing
fromAdweek
2 months ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
Marketing tech
fromBig Think
2 months ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
fromAdweek
3 months ago
Marketing

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

Social media marketing
fromAdweek
2 months ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
Marketing tech
fromBig Think
2 months ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
fromAdweek
3 months ago
Marketing

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

#digital-marketing
Media industry
fromThe Drum
1 month ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
fromDigiday
12 hours ago
Social media marketing

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Media industry
fromThe Drum
1 month ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
fromDigiday
12 hours ago
Social media marketing

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

#advertising
Media industry
fromThe Drum
2 months ago

NBCU's Karen Kovacs: Forget the ad break - Gen Z expect brands to be part of the plot

Brands must integrate authentically into content to engage and retain Gen Z's loyalty.
fromVariety
2 months ago
Media industry

'The Battle for Attention Is Extraordinary': Top Marketers Talk Reaching Gen Z and Building Enduring Franchises

Media industry
fromThe Drum
2 months ago

NBCU's Karen Kovacs: Forget the ad break - Gen Z expect brands to be part of the plot

Brands must integrate authentically into content to engage and retain Gen Z's loyalty.
fromVariety
2 months ago
Media industry

'The Battle for Attention Is Extraordinary': Top Marketers Talk Reaching Gen Z and Building Enduring Franchises

#digital-advertising
Social media marketing
fromForbes
2 months ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
Media industry
fromVariety
2 months ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
fromAol
1 month ago
Marketing tech

Sisters Power Nectar to $10.6M Funding, Unveil Game-Changing Marketing Tech

fromExchangewire
1 day ago
Digital life

Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum

Social media marketing
fromForbes
2 months ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
Media industry
fromVariety
2 months ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
fromAol
1 month ago
Marketing tech

Sisters Power Nectar to $10.6M Funding, Unveil Game-Changing Marketing Tech

fromExchangewire
1 day ago
Digital life

Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum

fromBusiness Matters
1 day ago

Motor racing dominates automotive sponsorship spend across the Americas in 2025, according to new data

Motor racing offers automotive companies a unique space for technical collaboration and brand alignment with high-performance values, enabling them to showcase innovation and engage consumers.
Cars
#branding
Social media marketing
fromThe Drum
2 months ago

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.
Social media marketing
fromThe Drum
2 months ago

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.
fromHubspot
2 days ago

Measuring inclusive marketing - why traditional KPIs hinder both customer success and brand growth

Brands often rely on KPIs to assess engagement effectiveness, but traditional metrics fail to capture the nuances of diverse communities. This oversight can hinder growth and customer relevance.
Marketing
#marketing-strategies
Marketing tech
fromMarTech
2 months ago

GenAI is already telling your brand's story - are you guiding it? | MarTech

Generative AI is transforming brand engagement and content creation, necessitating that brands become AI-ready.
Marketing tech
fromThe Drum
2 months ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
fromHubspot
2 months ago
Marketing tech

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Marketing tech
fromMarTech
2 months ago

GenAI is already telling your brand's story - are you guiding it? | MarTech

Generative AI is transforming brand engagement and content creation, necessitating that brands become AI-ready.
Marketing tech
fromThe Drum
2 months ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
fromHubspot
2 months ago
Marketing tech

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

#marketing-strategy
#influencer-marketing
fromDigiday
1 month ago
Marketing tech

Omnicom strikes partnerships with PayPal and X as its 'live' blitz at Cannes Lions continues

fromFast Company
2 weeks ago
E-Commerce

Hailey Bieber built a billion-dollar beauty brand: Here's what every entrepreneur can learn from her success

fromDigiday
1 month ago
Marketing tech

Omnicom strikes partnerships with PayPal and X as its 'live' blitz at Cannes Lions continues

fromFast Company
2 weeks ago
E-Commerce

Hailey Bieber built a billion-dollar beauty brand: Here's what every entrepreneur can learn from her success

fromwww.housingwire.com
2 weeks ago

Movement appoints new regional director for California, Nevada

Rose brings over 20 years of leadership experience in mortgage and real estate finance, having founded and led three mortgage firms and two marketing companies focused on consumer engagement in the mortgage space since his 2002 entry into the industry.
Real estate
#brand-strategy
fromAdweek
2 months ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromPhys
3 weeks ago
Marketing

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

fromAdweek
2 months ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromPhys
3 weeks ago
Marketing

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

#retail-marketing
fromForbes
3 weeks ago
New York City

JCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy

fromForbes
3 weeks ago
New York City

JCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy

#personalization
fromAdweek
1 month ago
Marketing tech

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

fromAdweek
1 month ago
Marketing tech

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

Marketing tech
fromBest Life
1 month ago

4 Major Lowe's Changes Coming to Stores, and How They'll Affect You

Lowe's aims to become America's top home improvement store by enhancing customer connection through its new Creator Network.
#social-commerce
fromBenzinga
1 month ago
Marketing tech

How A $140M Funding Round Positions Manychat For The Future Of Conversational Commerce - Adobe (NASDAQ:ADBE), Salesforce (NYSE:CRM)

Consumers prefer brands to engage post-purchase via social media, signaling a shift towards AI-driven conversational commerce.
Manychat is revolutionizing brand engagement through its AI-powered messaging platform amidst rising social commerce trends.
fromForbes
3 months ago
Marketing tech

4 Big Trends For DTC E-Commerce Growth In 2025

Social commerce is set to become a $100 billion revenue stream by 2025, reshaping DTC e-commerce.
Marketing tech
fromBenzinga
1 month ago

How A $140M Funding Round Positions Manychat For The Future Of Conversational Commerce - Adobe (NASDAQ:ADBE), Salesforce (NYSE:CRM)

Consumers prefer brands to engage post-purchase via social media, signaling a shift towards AI-driven conversational commerce.
Manychat is revolutionizing brand engagement through its AI-powered messaging platform amidst rising social commerce trends.
#digital-media
Media industry
fromForbes
2 months ago

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
Social media marketing
fromDigiday
1 month ago

Amid sports marketing's gold rush, some brands are targeting niche fan communities

Increasing investment in sports marketing highlights brands' focus on connecting with consumer passions amid media fragmentation.
#innovation
fromFood & Beverage Magazine
2 months ago

2025 Michigan Asparagus Season Kicks Off

Our 2025 campaign is designed to meet consumers where they are - whether online, in-store, or on-screen," said Jamie Clover Adams, Executive Director of MAAB. "Michigan asparagus deserves to be the centerpiece of the plate this season, and our strategy reflects that.
Marketing
fromFood & Beverage Magazine
2 months ago

Bazooka Brands Unveils Juicy Drop Gummy Mystery Cube and Juicy Drop MashUps at the 2025 Sweets & Snacks Expo

Juicy Drop continues to lead the way in redefining what candy can be," said Becky Silberfarb, VP of Marketing at Bazooka Brands. "These latest innovations are born from listening closely to our consumers and reflect our commitment to bold flavor, quality products, and immersive, multi-texture experiences.
Gadgets
fromVogue Business
2 months ago

Niche or mass? A guide to festival marketing in 2025

Today, festivals aren't just about the line-up - they're cultural barometers, reflecting how people express themselves, connect and experience the world.
Fashion & style
fromFood & Beverage Magazine
2 months ago

Talking Rain welcomes new VP of Brand, Lisa Holcomb

I'm thrilled to welcome Lisa to our talented group of Rain Makers. Her experienced leadership and devotion to innovation will enable us to amplify our current brand strategy.
Startup companies
fromBusiness Insider
2 months ago

Trucker hats, squishy toys, and copious candy: Weird and wonderful finds at Warren Buffett's 'Bazaar of Bargains'

Berkshire Hathaway's annual meeting features a "Bazaar of Bargains," showcasing numerous brands for shareholders to shop, emphasizing both investment and consumer engagement.
Boston food
fromwww.housingwire.com
2 months ago

Real estate commissions are holding steady, but for how long?

Despite changes in commission negotiations, the majority of buy-side commissions remain stable, indicating a shift toward individualization rather than market-wide disruption.
SF real estate
fromMarTech
2 months ago

Consumers say email is the channel of choice for brand interactions | MarTech

According to the Consumer Products Engagement report, U.S. consumers prefer email for brand interaction, significantly outweighing other channels like websites and mobile apps.
Marketing tech
Marketing tech
fromAdweek
3 months ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
fromstupidDOPE
3 months ago

Dispensary Owners and Cannabis Brands: Get Featured on stupidDOPE This 4/20 | stupidDOPE

As 4/20 approaches, cannabis brands are leveraging the visibility of stupidDOPE to enhance their marketing strategies, ensuring they stand out in a competitive space.
Social media marketing
fromVulture
3 months ago

Want Some of Meghan Markle's Flower Sprinkles? Too Bad!

Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can't thank you enough...for celebrating, purchasing, sharing, and believing.
Social media marketing
fromPhys
3 months ago

New study shows neutrality on social issues can still alienate consumers

Silence on salient sociopolitical issues can provoke backlash against companies, rather than protect their interests.
Social media marketing
Marketing tech
fromSkift
3 months ago

TikTok Ban: Deadline Nears, What Does It Mean For Travel?

Travel companies face uncertainty with a potential TikTok ban affecting their marketing strategies.
With millions of followers, TikTok is vital for travel brands to reach customers.
A U.S. ban would force travel brands to adapt marketing strategies and diversify platforms.
fromBusiness Insider
3 months ago

From Yahoo's grass keyboard to a Duolingo-Carnival 195-country cruise, here are some notable April Fools' Day gags this year

On April Fools' Day, companies engage in creative marketing stunts and corporate pranks, often resulting in a mix of amusement and confusion among consumers.
Silicon Valley food
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