Including offers in advertisements significantly increases consumer engagement, with 92% of U.S. consumers actively seeking deals. Successful strategies often center around freebies, such as samples or add-ons. Direct mail advertisements result in higher response rates compared to digital ads due to their physical presence in households. Consumers are less likely to discard mail immediately, allowing for prolonged visibility. Digital ads, while appealing in the moment, may fade into obscurity without proper retention methods like saving links.
Always include an offer, since 92% of U.S. consumers actively search for them.
Our most successful offers are all freebies. Free samples or free add-ons when you purchase something.
Response is always higher on the mailers with a great offer. Physical advertisements are easier to store and keep in sight around the home.
A person may click on a digital ad in the moment, but if they don't save the link for later, it's going to get lost in the World Wide Web void.
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