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fromHubspot
in 3 weeks

5 science-backed pricing tips from the U.K.'s top marketing podcast

Customers found that the cheaper tickets felt like a worse value. Researchers found that people more easily differentiate smaller numbers. The difference between 4 and 3 seems more salient than 9 and 8.
Marketing
Marketing tech
fromInc
2 days ago

Want To Find New Customers? Shopify President Says AI Search is Bringing them in Twice as Fast

AI-powered search is significantly increasing e-commerce traffic and sales, with Shopify reporting an 8x rise in AI-driven traffic and nearly 13x in orders.
Video games
fromGameSpot
2 days ago

How The Team Behind Sniper Elite Uses A Few "Stupid" Tricks To Stand Out On Steam

Rebellion uses clear, descriptive game titles to stand out in a crowded market and manage budget constraints.
fromThedrum
3 days ago

Promoting a Light Trail during a pandemic

The branding design was turned around very quickly, with the logo being signed off in less than a week and the website going live in less than two weeks from onboarding.
Fundraising
Online marketing
fromMiami Herald
3 days ago

What does a digital marketing agency do and do you need one?

Digital marketing agencies help businesses increase online visibility, generate leads, and drive revenue through various online channels.
Growth hacking
fromForbes
4 days ago

What B2B Demand Generation Can Learn From The Publishing Industry

Building trust in demand generation requires consistency, relevance, and a clear point of view.
Marketing tech
fromThe Drum
6 days ago

Signal lost, identity found: the power of audience amplification

Audience amplification helps brands overcome signal loss and unlock growth in cookieless environments.
#ai-in-advertising
Marketing tech
fromForbes
1 month ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Marketing tech
fromThe Drum
1 week ago

AI-driven campaigns: from insight to implementation

Leveraging AI is essential for detecting and mitigating disinformation in online advertising.
Marketing tech
fromForbes
1 month ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
more#ai-in-advertising
Marketing tech
fromThe Drum
1 week ago

Strength in numbers: Mastering addressability in marketing

Data collaboration is increasingly valuable for digital marketers in a post third-party-cookie world.
Marketing tech
fromWWD
1 week ago

As AI Alters the Customer Journey, Retailers Focus on Experience, Content and Curation

Artificial intelligence is reshaping retail by influencing consumer behavior, brand perception, and marketing strategies.
Marketing
fromTasting Table
1 week ago

Fast Food Logos Frequently Use Red And And Yellow Colors. No, It's Not A Coincidence - Tasting Table

Fast food chains use red and yellow in branding due to color psychology, influencing customer decisions and evoking excitement and appetite.
#gen-z
Marketing
fromInc
1 month ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
Marketing
fromForbes
1 week ago

How To Leverage Gen-Z's Affinity For Nostalgia: 15 Expert Insights

Gen-Z's nostalgia influences brand engagement strategies, requiring a blend of vintage elements with modern storytelling techniques.
Marketing
fromInc
1 month ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
more#gen-z
Marketing
fromModern Retail
1 week ago

Moving on from 'reach without resonance': Modern Retail's Marketing Summit defines new industry directives

Engaging Gen Z requires inviting them to participate in brand marketing rather than just broadcasting messages.
Online marketing
fromEntrepreneur
1 week ago

AI Is Inflating Customer Acquisition Costs. Here's the Fix.

AI is increasing customer acquisition costs by intercepting search traffic, necessitating new strategies for effective digital marketing.
Startup companies
fromInc
1 week ago

How POV Beauty Turned Social Media Into a Growth Engine

Small businesses should focus on trust and understanding customer engagement rather than traditional marketing strategies for growth.
Marketing tech
fromThedrum
1 week ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing
fromBusiness Matters
2 weeks ago

Luxury Marketing in Italy: What Has Changed and How to Communicate with a High-End Audience

The luxury market in Italy is transforming, focusing on experiences and emotional connections rather than just products.
#ad-tech
Marketing tech
fromAdExchanger
2 weeks ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.
Marketing tech
fromAdExchanger
2 weeks ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.
Marketing tech
fromAdExchanger
3 weeks ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
more#ad-tech
Online marketing
fromThedrum
2 weeks ago

Mistakes to avoid when A/B testing

A/B testing optimizes website conversion rates by comparing a variant against a control to determine which performs better.
#generative-engine-optimization
Marketing tech
fromHubspot
2 weeks ago

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.
Marketing
fromInc
1 month ago

Is Your Company Focusing on Generative Engine Optimization?

Generative engine optimization (GEO) requires marketers to adapt strategies for AI-driven search, focusing on relevance and collaboration across PR, content, and SEO.
Marketing tech
fromHubspot
2 weeks ago

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.
Marketing
fromInc
1 month ago

Is Your Company Focusing on Generative Engine Optimization?

Generative engine optimization (GEO) requires marketers to adapt strategies for AI-driven search, focusing on relevance and collaboration across PR, content, and SEO.
more#generative-engine-optimization
#social-media
Social media marketing
fromMiami Herald
2 weeks ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
Social media marketing
fromMiami Herald
2 weeks ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
more#social-media
Marketing
fromDigiday
2 weeks ago

The World Cup is set to lift demand for digital out-of-home spending

Advertisers are preparing for the FIFA World Cup with a focus on digital out-of-home marketing and experiential activations.
Silicon Valley food
fromTasting Table
2 weeks ago

This Old-School Burger Chain Invented Happy Meals. Then McDonald's Stole The Idea - Tasting Table

McDonald's Happy Meals, introduced in 1979, were inspired by Burger Chef's Fun Meals, which began in 1973, leading to a lawsuit over marketing similarities.
#ai
more#ai
Business intelligence
fromFood & Beverage Magazine
2 weeks ago

Leveraging Digital Tools for Restaurant Success: A Guide for Foodservice Professionals - Food & Beverage Magazine

Embracing technology and data analytics is essential for enhancing operations and guest experiences in the food and beverage industry.
Marketing
fromThedrum
3 weeks ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
Graphic design
fromMarTech
3 weeks ago

Adobe and Canva releases push AI deeper into creative workflows | MarTech

Adobe and Canva are both enhancing creative work through AI, but they approach it with different strategies.
Online marketing
fromInc
3 weeks ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Online marketing
fromEntrepreneur
3 weeks ago

Is Your Small Business Invisible to ChatGPT and Google AI?

GEO optimizes brands and content for visibility in generative AI answers, helping small businesses compete effectively against larger companies.
fromFast Company
3 weeks ago

Adam McKay's new movie offers a glimpse at advertising's final frontier: your dreams

Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
Marketing
fromMarTech
3 weeks ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing
fromThedrum
3 weeks ago

Small Business Owners Can Make Holiday Sales Jingle with These Six Out-of-Home (OOH) Ad Innovations

Out of Home advertising innovations can significantly help small businesses drive sales during the challenging holiday retail environment.
Beer
fromwww.brewbound.com
4 weeks ago

Q1 Craft Scans, Platform Proliferation, BrewDog's Identity Crisis and What's a Daycap?

Craft beer trends in Q1 2026 show significant developments in mergers, acquisitions, and marketing strategies targeting younger consumers.
Marketing tech
fromBusiness Matters
1 month ago

The Business of iGaming: Balancing Compliance and Growth for UK Tech Affiliates in 2026

UK gambling market faces regulatory challenges, but compliance can provide a competitive edge for small tech companies and marketing partners.
Silicon Valley food
fromTasting Table
1 month ago

Neither Hershey's Nor KitKat: This Is The Most Famous Chocolate Bar In The US - Tasting Table

The U.S. candy market is thriving, with Snickers leading in brand awareness among chocolate bars at 94% in 2025.
Marketing
fromThe Cool Down
1 month ago

'No AI' is the new message brands are leaning into to woo disgruntled customers

Brands are leveraging consumer skepticism towards AI to promote authenticity in marketing.
Marketing tech
fromHubspot
in 3 weeks

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

AI Overviews significantly reduce organic click-through rates, impacting how marketers approach web traffic and search engine optimization.
Marketing tech
fromTipRanks Financial
1 month ago

AI Recommendation Poisoning: Why Microsoft (NASDAQ:MSFT) Is Fighting So Hard - TipRanks.com

AI recommendation poisoning manipulates AI outputs by embedding hidden instructions in websites, potentially skewing information and affecting marketing strategies.
#real-estate
Boston real estate
fromwww.housingwire.com
1 month ago

NWMLS files counterclaim against Compass in federal court

Compass's marketing program allegedly violates Washington's Consumer Protection Act by creating a deceptive two-tier marketplace for real estate listings.
Real estate
fromwww.housingwire.com
1 month ago

Private listings vs MLS exposure, a Compass response to Keller

Gary Keller's influence in real estate is significant, but exclusivity can be a valuable marketing strategy in the luxury market.
Real estate
fromFt
1 month ago

Meet the TikTok realtors selling 20mn mansions on their socials

Estate agents increasingly leverage social media for property sales, with significant transactions initiated through platforms like Instagram.
Boston real estate
fromwww.housingwire.com
1 month ago

NWMLS files counterclaim against Compass in federal court

Compass's marketing program allegedly violates Washington's Consumer Protection Act by creating a deceptive two-tier marketplace for real estate listings.
Real estate
fromwww.housingwire.com
1 month ago

Private listings vs MLS exposure, a Compass response to Keller

Gary Keller's influence in real estate is significant, but exclusivity can be a valuable marketing strategy in the luxury market.
Real estate
fromFt
1 month ago

Meet the TikTok realtors selling 20mn mansions on their socials

Estate agents increasingly leverage social media for property sales, with significant transactions initiated through platforms like Instagram.
more#real-estate
Marketing tech
fromPhocuswire
in 1 month

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.
Careers
fromForbes
1 month ago

How Freelancers Can Stop Getting Ghosted-And Actually Book The Client

Freelancers can reduce the likelihood of being ghosted by pre-qualifying leads and removing decision friction.
Marketing
fromThedrum
1 month ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.
Marketing
fromInc
1 month ago

The Uncomfortable Truth About PR Right Now: If the Founder Isn't Visible, the Brand Usually Isn't Either

Visibility and personal branding are crucial for PR success in today's media landscape.
fromFast Company
1 month ago

Sephora and Benefit Cosmetics are under fire for marketing tactics using 'very young micro-influencers'

The investigations were opened over concerns that important information-such as warnings and precautions for cosmetics not intended for, or tested on, minors-may have been omitted or presented in a misleading manner.
France news
Marketing tech
fromForbes
1 month ago

AI Agents Don't See Your Website? Here's How To Get Their Attention

Agentic AI technology enables independent decision-making, transforming online transactions and marketing strategies in the emerging agentic economy.
fromThedrum
1 month ago
Online marketing

Securing the Future of the Internet: How Collaborative Marketing can Help

Ad blocking technology is growing, prompting a need for marketers to evolve their strategies to engage consumers meaningfully.
Social media marketing
fromInc
1 month ago

Bethenny Frankel's TikTok Side Hustle Generates $20 Million in Annual Revenue. Here's Her Advice for Building Your Own Content Business

Bethenny Frankel successfully reinvents herself by leveraging personal branding and in-house control over marketing strategies.
Marketing
fromForbes
1 month ago

The Most Valuable Evergreen Assets Agencies Invest In (And Why)

Evergreen content and creative assets provide long-term value, building credibility and supporting business development beyond single campaigns.
Marketing
fromForbes
1 month ago

Most B2B Marketing Teams Are Chasing Deals They've Already Lost

B2B marketing teams must shift from late-stage demand capture to preference marketing to regain relevance and drive growth.
Marketing tech
fromHubspot
1 month ago

Answer engine optimization case studies that prove the ROI of AEO in 2026

AI search is transforming brand discovery, with measurable impacts on conversion rates and the emergence of answer engine optimization (AEO).
Marketing
fromEntrepreneur
1 month ago

What Puppies at a Trade Show Taught Me About Attention

Emotional experiences attract more booth visitors than traditional giveaways or promotions.
Marketing
fromSmartasset
1 month ago

Which Marketing Tactics Work Best for Financial Advisors?

Client referrals and networking are the most effective marketing strategies for financial advisors, with 88% using referrals and 62% relying on centers of influence.
Marketing
fromFood & Beverage Magazine
2 months ago

2026 Trends in Food and Hospitality: Key Insights

Food, beverage, and hospitality sectors are evolving through functional wellness trends, retail innovation, and creative brand collaborations that drive consumer engagement and market growth.
fromenglish.elpais.com
5 months ago

Bro science' and Huberman husbands': The alpha male wellness business that promises to optimize sex and extend life

Concern for physical and mental well-being conjured up images of mothers doing aerobics with Jane Fonda, or of influencers drinking kale and chia smoothies. Dieting was something women did. Men were more likely to talk about how much they drank, rather than how little they ate. It's not that men don't need to take care of themselves: men have a shorter life expectancy, they drink more alcohol, they have a poorer diet, and their mental health problems more frequently end in suicide.
Wellness
fromForbes
8 months ago

5 ChatGPT Prompts To Write Sales Copy That Makes People Buy

It's 2am and you're still working.
E-Commerce
fromDigiday
8 months ago

The definitive Digiday guide to what's in and out in the creator economy

Goldman Sachs valued the creator economy at around $250 billion in 2024, and have forecast it to double to around $480 billion by 2027.
E-Commerce
Fundraising
fromInc
8 months ago

How to Strategically Market and Promote a New Book

Writing a book is just the beginning; strategy is crucial for marketing and selling it.
E-Commerce
fromDigiday
8 months ago

How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

Total U.S. back-to-school spending is projected to reach $128 billion, despite consumer confidence issues.
#ai-in-marketing
more#ai-in-marketing
Digital life
fromExchangewire
8 months ago

DoubleVerify's Report Reveals How AI Is Improving Workflow Efficiencies & Driving Business Outcomes - ExchangeWire.com

AI is reshaping digital advertising by reducing operational burdens and enabling marketers to focus on strategy rather than routine tasks.
Data science
fromDigiday
8 months ago

In AI and data, WPP Media revives a playbook it thinks it can finally win

WPP Media focuses on leveraging extensive data to differentiate itself in a competitive market.
fromwww.cnbc.com
8 months ago

Brinker International CEO credits Chili's growth to marketing strategies

"We refortified our marketing budgets. Three years ago, we spent about $32 million in marketing; this past fiscal we just finished, we spent $137 million."
fromAdExchanger
8 months ago

Who Pays The Cloud Compute Bill?; AppLovin Bounces Back On Ads | AdExchanger

Replit's annual recurring revenue grew 12x after launching generative AI coding agents, but its gross margins dropped from 36% to negative 14% as LLM bills increased with usage.
E-Commerce
Coffee
fromFood & Beverage Magazine
8 months ago

Introducing New Beverage Categories: Starbucks' Nitro Cold Brew Challenge - Food & Beverage Magazine

Nitro Cold Brew by Starbucks transformed cold coffee experiences, creating a new beverage category that enhances customer engagement and operational strategies.
fromThe Drum
9 months ago

Why PR matters more than ever in the age of AI

AI-powered searches are beginning to have strong commercial relevance. More than 8.5% of US desktop Google AI overview searches in the first quarter were commercial queries, up from 6.28% in three months.
E-Commerce
fromBusiness Matters
9 months ago

How Spynn is Helping Brands Get Noticed by ChatGPT and Google's AI

Matteo Ferretti, CEO of PR firm Spynn, understands that most companies optimized for traditional search engines are becoming invisible to artificial intelligence.
Marketing
Health
fromThe Atlantic
9 months ago

What's So Bad About Nicotine?

Nicotine alternatives like vapes and pouches are perceived as less harmful compared to traditional smoking, despite the historical dangers associated with nicotine.
Television
fromFast Company
9 months ago

Inside Netflix's strategy to make Wednesday an outcast icon

Wednesday Season 2 is Netflix's largest prelaunch social campaign, with over 3 billion social impressions and a focus on 'Big outcast energy.'
Food & drink
fromTasting Table
9 months ago

The Rarest M&M Color Was Actually Ubiquitous Back In The Day - Tasting Table

Brown M&Ms were once the most common color but now are the rarest in current packs of the candy.
E-Commerce
fromAWeber
9 months ago

How to Promote Your Etsy Shop: 7+ Proven Marketing Strategies

Etsy's competitive environment necessitates active promotion strategies for sellers to increase visibility and sales.
fromBOXROX - Competitive Fitness Magazine
9 months ago

How to Become an Online Fitness Influencer | BOXROX

To stand out as an online fitness influencer, creating a standalone website is crucial. This site should clearly present your area of expertise, educational qualifications, and include features like paid subscriptions and a portfolio of your work. Incorporating feedback from followers can also positively influence your brand's reputation.
Exercise
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