The Mandai Wildlife Reserve, a tourist park in Singapore, posted a video late last year that became a viral hit: two of its millennial-age employees, wearing staff uniforms, described the park using Generation Z lingo. "Pop off, queen," one of them dryly intones. "Slay," says another. "We let our Gen Z intern write the marketing script," was the video's headline -- which quickly became a meme across social media, with dozens of brands offering their own spin.
Trends can make or break a brand. One viral post can put a business in front of millions overnight. But as quickly as the views rise, they can fall. The real skill isn't going viral; it's staying relevant once the noise fades. The brands that last are the ones that see trends early, act fast, and know how to turn fleeting attention into lasting connections.
The spidonut first appeared innocently enough, as part of a rather generic Halloween menu rolloutlast October. "No tricks, just treats" the brand posted with a series of ghost emojis, promoting its spider confection on Instagram alongside a purple trick-or-treat tub of munchkins. (Honestly, it was meh at best.) The spider doughnut wasn't even new - since 2017 Dunkin's Halloween lineup has included a similar treat with an orange coat of frosting. But apparently the new purple hue unleashed some evil inside that munchkin center.
Social media platforms such as TikTok and Instagram have made it easier than ever to get noticed by the world. How does it feel when your business is at the centre of a viral trend? Spend any time on social media and it won't be long before you see footage of some holiday mishap accompanied by the ironic voiceover, "Nothing beats a Jet2 Holiday." The travel firm's upbeat theme music and tagline has become an internet meme unit.
As a tree service owner, your business is built on a foundation of skill, safety, and trust. You are the expert that homeowners call in a high-stakes situation, whether it's to remove a massive, dangerous tree looming over their house or to clean up after a major storm. For years, a great reputation was built by word-of-mouth and a logo on the side of your truck. But in today's digital world, that trust-building process starts online.
"It just kind of snowballed almost out of my control," she said. "I would drive by this little shop here, and it was just a dark hole on this side of School Street, and I just visualized and felt like I needed to be here inside this building, and it just worked out in the most wonderful way."
JoAnna Garcia Swisher will play the guest character of Kenzie and her character description, as reported by Deadline, reads as follows: ''A local Knoxville influencer who has been hired to represent Happy's Place for their upcoming social media marketing campaign and all of it is much to Bobbie's chagrin.'' JoAnna Garcia Swisher is the next Reba alumna to join the NBC sitcom after McEntire, Peterman, Steve Howey and Christopher Rich. Both Rich and Howey appeared as guest characters in Happy's Place Season 1.
The night is young in Flatiron. Finance bros with gray vests and backpacks and women in jeans and sweaters are still walking home from work. In the middle of 25th St, a man opens a red stanchion and ushers us toward a guard who stamps invisible ink on our wrists. We're each given a black plastic bag with a tear tab to lock our phones in for the night. We enter a silvery elevator, which takes us to the 38th floor.
Laura Hiros, Sales Education Manager at Mary Kay Inc. for the Latin America region (LATAM) recently spoke at a major direct selling conference to showcase how millions of Mary Kay Independent Beauty Consultants have embraced a "phygital" strategy. Whether in-person or online, Laura and her team empower Mary Kay small business owners to expand their reach and engage with confidence in a new era of social connection.
Mary Kay Inc., a global beauty powerhouse with 60+ years of innovation, is furthering its mission of enriching the lives of women worldwide with the launch of Miss Conceptions. This bold new social media series leans into "real talk" to address longstanding myths about the brand with humor, authenticity, and cultural relevance. Through short-form, shareable content, Miss Conceptions introduces a fresh digital persona that empowers the next generation of beauty lovers and aspiring entrepreneurs while sharing facts about the company.
In case you haven't heard, Taylor Swift and Travis Kelce are officially engaged. This pop culture earthquake struck Tuesday, when the star couple shared their engagement photos - and attracted the greatest amount of reposts in Instagram history. For most of the planet, this was a moment of pure joy. But for some in the creative industries across social media platforms, it was a moment of sheer panic...
A great playground is the heart of a community. It's a place for laughter, for friendship, and for adventure. But a truly special themed playground-a castle, a pirate ship, a dinosaur dig site-is something more. It's a launchpad for the imagination. It's not just a place to play; it's a world to explore. For any park district, school, or community that invests in creative themed playground structures, the marketing potential is immense.
In the upcoming report, health leaders may seek to crack down on DTC ads, particularly on social media where telehealth companies use "deceptive" marketing tactics, according to draft strategy documents published by Politico. The leaked draft strategy contains policy recommendations from a group assembled by President Donald Trump and Kennedy, and its objectives could change before the official version is published. The White House stated it delayed the report's release to coordinate the schedules of officials involved in creating it, Politico reported.
Shelbi Howell, a 32-year-old stay-at-home mom, utilizes social media apps like ShopMy and LTK to earn money by sharing her outfits and inviting viewers to purchase them via her links. This demonstrates that ordinary individuals, not just traditional influencers, can monetize their online presence.
Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.
Targeted social media promotions should focus on specific shade solutions while showcasing their practical functionality and aesthetic appeal through visually engaging content.
"We're moving away from traditional influencer partnerships toward authentic, relatable moments that truly resonate," said Lea Huruglica, emphasizing the shift brands are making in their promotional strategies.
