"Brown M&Ms were once the most abundant color at 30% of each bag in the late 1990s, reflecting their historical significance in the candy's lineup."
"Over time, M&Ms marketing shifted towards bolder colors, resulting in brown M&Ms declining to just over 13% of standard bags today."
Brown M&Ms once represented 30% of each bag in the late 1990s, making them the most popular color. Initially, the range included brown, yellow, red, green, and violet, with two shades of brown being prominent. As marketing shifted towards brighter colors like orange and blue, the presence of brown declined. Nowadays, brown M&Ms comprise just over 13% of standard bags, marking them as the rarest color. Nevertheless, they evoke nostalgia among fans, celebrating the candy's simpler origins while the brand has since expanded its variety of flavors.
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