Cultural trends in 2025 are evolving rapidly and becoming increasingly fragmented, presenting challenges for marketers. Kantar data indicates that brands with cultural vibrancy can outperform their competitors significantly. A webinar titled 'Everything, everywhere, all at once: how to win cultural capital from chaos' on July 24, 2025, promises to equip marketers with strategies to navigate these changes. The session will cover how to discern lasting trends, utilize the VIBE framework, and analyze successful UK brands. Marketers will learn to tune into essential signals and create impactful, brand-aligned connections.
In 2025, cultural trends move faster and more fragmented than ever, compelling brands to decode cultural chaos to achieve success.
Culturally vibrant brands can outperform others by up to six times, emphasizing the need for marketers to understand lasting trends.
The upcoming webinar will offer strategies for marketers to identify cultural micro glimmers and utilize the VIBE framework.
Kantar will provide exclusive data on successful UK brands and insights to help marketers build lasting cultural impact.
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