Generation X, projected to spend $15.2 trillion by 2025, leads in consumer spending compared to other generations. In the UK, 25% of Gen Xers intend to spend over £500 on Christmas gifts. Their loyalty is established through quality and positive experiences, yet they show openness to new products. Key interests include smart home technology and immersive experiences, with over a third likely to buy from AR or VR. Marketers are encouraged to target this demographic effectively before their spending share declines as millennials rise.
Generation X is set to lead in consumer spending, projected to spend $15.2 trillion in 2025, more than any other generation according to NielsenIQ's The X Factor report.
25% of UK Gen Xers plan to spend more than £500 ($639) on Christmas gifts this year compared to only 1% of other generations.
Gen Xers develop loyalty through reliable quality and positive user experiences, while being open to trying new products, with 42% eager to explore new options.
With a strong inclination towards smart home tech and immersive brand experiences, over a third of Gen Xers are likely to purchase from AR or VR interactions.
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