#generation-x

#generation-x

Gen X is not to be f*cked with because they were raised by chaos, survived on sarcasm, and came out of it all with a mixtape and a middle finger.

Generation X is set to lead in consumer spending, projected to spend $15.2 trillion in 2025, more than any other generation according to NielsenIQ's The X Factor report.

"Gen Xers, born between 1965 and 1980, have seen their economic story overshadowed by the spending power of baby boomers and the tech-driven optimism surrounding millennials."

"Generation X has emerged as the biggest spenders for Christmas 2025, with 25% expecting to spend £500 or more, surpassing millennials and baby boomers."

Generation X comprises 51% of leadership roles in the workforce according to data from the U.S. Bureau of Labor Statistics, reflecting their significant impact in professional environments.

What I'm seeing just terrifies me, every single day. It's tough to plan a future for myself, my family, my kids, when it just kind of all looks hopeless right now.

"We still have to help them. They're trying and they are striving. That's the people who are struggling. They took a chance on [Harris]."