Podcast consumption is experiencing unprecedented growth, with 73% of individuals aged 12 and older having listened to a podcast, and 40% engaging with podcasts weekly. Video podcasting has significantly altered the landscape, drawing a younger, more diverse audience, and achieving a milestone where 51% of the U.S. population has watched a podcast. The medium boasts high engagement, with listeners valuing ads as a fair trade for free content. Furthermore, monthly podcast consumers are often more educated, affluent, and tend to own businesses and homes. Notably, diverse demographics are increasingly participating in podcast consumption.
"Podcast consumption continues at a record high," Lazovick asserted, noting that 73% of those ages 12+ have ever consumed a podcast, 55% have consumed a podcast in the last month, and 40% have consumed a podcast in the last week.
"Video podcasting has redefined that podcast landscape," Edison asserts. A milestone is reached and breached: Fifty-one percent of the U.S. 12+ [population has watched a podcast at least once. Thirty-seven percent have done so in the last month, and 26% in the last week.
Podcasts offer high engagement and trust from listeners: 88% of weekly podcast consumers agree that hearing ads is a fair price to pay for free content; 68% say they don't mind hearing ads on podcasts.
Podcast consumers have a high-value consumer profile: Monthly podcast consumers are more likely to be college-educated and to have higher incomes than the overall market, and they have high incidences of business ownership and home ownership.
Collection
[
|
...
]