Axe has joined forces with actor-comedian Pete Davidson in a campaign aimed at helping young men boost their confidence. Starting May 1, Davidson will host an Axe Me Anything session on Instagram, where fans can submit questions for advice on dating and charm. Additionally, the campaign includes a new commercial titled "Short Kings," in which Davidson humorously supports a young man overcoming height insecurities in pursuit of love, emphasizing the brand's messaging focused on confidence and modern dating culture, targeting Gen Z's sensibilities strategically.
Davidson will host an Axe Me Anything session where he shares charm and dating tips, empowering Gen Z men to build their confidence.
Axe's new ad, 'Short Kings,' features Davidson encouraging men to embrace their height, introducing Cherry Spritz and Watermelon Freeze scents.
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