"A 60-second spot opens voices from ordinary Americans expressing frustration with the news environment, including one who says, "I turned off news altogether," and another who says, "It's all bull-s-." As one voice says, "I'm looking for some facts first," the images of NBC personalities appear, including Craig Melvin, Savannah Guthrie, Richard Engel, Kristen Welker and Tom Llamas. "If we got clear facts, maybe we can calm down a little," one voice says."
"Cesar Conde, chairman of NBCUniversal News Group, wrote in a memo to employees, "Over the past few months, we've been listening closely to Americans, and what we've heard is clear. People are not disinterested in news. Rather, they are hungry for civil discourse and trustworthy reporting that can empower them to make up their own minds. Exactly what NBC News stands for.""
"The TV spots will air nationally, during NFL games and on connected TV and streaming platforms. Print and digital will include a homepage "takeover" of The New York Times, The New Yorker, Apple News, Yahoo and Vanity Fair. There also will be billboards in Times Square and other major markets, and radio and social media buys. The campaign is the first significant marketing effort in years."
NBC News unveiled a marketing campaign centered on the slogan "Facts. Clarity. Calm" and the tagline "Reporting for America." The 60-second commercial features voices of ordinary Americans expressing frustration with the news environment, including lines like "I turned off news altogether" and "It's all bull-s-," and a plea for facts. Images of NBC personalities such as Craig Melvin, Savannah Guthrie, Richard Engel, Kristen Welker and Tom Llamas accompany the narration. Cesar Conde, chairman of NBCUniversal News Group, wrote that research showed people seek civil discourse and trustworthy reporting to make up their own minds. The campaign will run nationally across TV, streaming, print, billboards and social media.
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