"The press today depends on multi-trillion-dollar businesses just to survive," Heckman said in a conversation with Mario Nawfal, Founder, IBC Group Official. "They have to play the game of centralized Silicon Valley. They're dependent on multi-trillion-dollar businesses. I don't blame them; they're trying to survive." Heckman explained that premium outlets such as CNN, Fox News, and The New York Times must align their distribution and ad operations with Big Tech to reach audiences.
In his seminal book " Amusing Ourselves to Death," the late Neil Postman rued a media landscape in which news was presented in ever shrinking nuggets of time. "While brevity does not always suggest triviality, in this case it clearly does. It's simply not possible to convey a sense of seriousness about any event if its implications are exhausted in less than one minute's time," he wrote.
He praised the network while also saying it needed to build trust. "I can't say enough how much respect I have for CBS News," he said during the media conference, Bloomberg Screentime, in Los Angeles. He went on to say, "I believe in the team of CBS News, and I believe we're going to accomplish the goal of building that trusted destination for news immediately."
A recent poll from Reuters and the University of Oxford shows that social media has surpassed TV as a primary news source in the U.S., with 54% of respondents accessing news via these platforms, driven largely by younger age groups.