
"We've always believed great coffee belongs wherever people gather, connect, and move through the world. American Airlines lets us live that out at a scale very few partners could offer. Across cabins, lounges, and hubs, it puts Lavazza into millions of those everyday moments at once, which is exactly where we want the brand to be in this market."
"Lavazza, founded in Turin in 1895 and still family-owned across four generations, has spent more than a century building a brand around the idea that coffee is not a transaction. It is a pause. A connection. A moment someone chooses to take for themselves or with someone else."
"American Airlines has spent more than a century building a global network whose whole purpose is bringing people together. Lavazza has spent 130 years building a brand around the idea that coffee is a moment of connection and pause in people's lives."
Lavazza, a 130-year-old Italian coffee company, has partnered with American Airlines as its exclusive coffee provider beginning in early 2026. This partnership extends across all flight cabins and Flagship and Admirals Club lounges nationwide, ensuring travelers experience the same Lavazza coffee on the ground and in the air. Both companies share a century-long heritage of connecting people and creating meaningful moments. Lavazza views coffee as more than a transaction—it represents a pause and connection. American Airlines' global network aligns with Lavazza's philosophy of bringing people together. This partnership represents a significant brand move in travel food and beverage, placing Lavazza into millions of daily moments across multiple touchpoints simultaneously.
Read at Food & Beverage Magazine
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