CECAFÉ's CEO Marcos Matos stated that 50% tariffs on U.S. imports from Brazil would negatively affect both trade and consumer prices. The organization is in discussions with Brazilian leaders and the NCA to mitigate impacts. Brazil, producing about 32% of U.S. coffee imports, sees demand rising significantly. The U.S. holds a large coffee market with 76% consumption rate among Americans. Market complexities arise from Brazil's coffee consumption levels and upcoming EU regulations, alongside worldwide production challenges affecting green coffee supplies.
The losses are still incalculable, but there will almost certainly be an impact on trade and demand - with the effects ultimately being felt most by the end consumer.
The U.S. market, as the world's largest coffee consumer, is well-established in terms of industry and value creation, with 76% of Americans drinking coffee.
Brazil, the world's largest coffee producer by a wide margin, currently holds an approximately 32% market share in the U.S., with imports to the U.S. growing by 34% in 2024 alone.
Matos noted that the global green coffee supply has also been affected in recent years by numerous production challenges, including "climate anomalies," leading to historically low stockpiles.
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