"Italian consumers have shown a clear preference for local pizzerias over mass-produced versions from multinational chains like Domino's, leading to the closure of all its Italian locations."
"The pandemic's aftermath has shifted consumer habits, resulting in a boom for mom-and-pop establishments as diners indulge in 'revenge spending' and seek authentic experiences over fast-food chains."
Domino's has ceased operations in Italy, closing all its locations due to a lack of demand for its American-style pizzas. The company cited the competition from local eateries and the resurgence of dining out post-pandemic as key factors. Additionally, digital ordering failed to gain traction, as most purchases were made via in-person or phone orders rather than through an app. Unfavorable sales figures and an inability to adjust to local tastes contributed to their downfall in a country known for its pizza heritage.
Read at Washington Post
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