"Design is powerful as a catalyst for change. Design is powerful for developing innovative solutions. Design is powerful for driving exponential growth for businesses.Design is powerful in solving some of the world's most difficult problems. If design is so revolutionary, why do so few companies embrace design? I wrote about the failure of Fortune 500 companies to embrace design beyond their art departments, where most Fortune 500 companies still fail to even adopt a single design methodology in a meaningful"
"However, I've found the number one reason that Fortune 500 executives don't fully buy into design as a catalyst for innovation and growth is that most executives still don't understand the value of design or how to quantify design's value. That is, until now... Insight #1: The McKinsey Design Index // Design-led companies increased their revenues and total returns to shareholders (TRS) substantially faster than their industry counterparts McKinsey is one of the top management consulting firms that solves some of"
Design functions as a catalyst for change, innovation, exponential business growth, and solutions to difficult global problems. Many large companies confine design to art departments and fail to adopt coherent design methodologies across organizations. Causes include naive corporate leadership, failures in education, and societal norms that slow design progress. The primary barrier is executive inability to understand and quantify design's value. McKinsey's Design Index found design-led companies increased revenues and total returns to shareholders substantially faster than peers. A 2018 McKinsey study tracked design practices of 300 public companies over five years, collecting over two million financial data points and over 100,000 design actions.
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