Graphic design
fromFast Company
3 months agoBranding in 2025: The Good, The Bad, The Future
Branding is both design and strategy; it reflects a company's values and directions beyond just logos.
I wasted too much time early in my design career sweating the wrong details. Now I ask one question before every UI decision: "Default it, or design it?" This simple heuristic has saved me countless hours and arguments, especially in startup environments where resources are limited and speed matters.