Metal accents, particularly chrome and steel, are gaining popularity among men aged 28-45, as indicated by Pinterest's trend report showing significant increases in searches for metal furniture designs. Designers are embracing this trend for its scalability and timeless qualities. Creative director Ben Ganz points out that steel is the most democratic metal, valued for its strength, cost-effectiveness, and recyclability. This trend echoes the Bauhaus-inspired minimalism observed in film, exemplified by characters like Patrick Bateman in American Psycho.
Design bros love chrome because they can see themselves in it. They mistake cleanliness for modernism," jokes creative director and designer Ben Ganz, whose second steel-and-chrome-plated tubular collaboration with USM Modular Furniture and PIN-UP HOME launched this summer. Designed by Swiss architect Fritz Haller in the 1960s, the USM system is known for its high-quality steel frames and powder-coated panels, and it continues to be a favorite piece in many residential and commercial spaces.
Steel is the most democratic of metals used. It's been used for millennia because it's strong, comparatively cheap, and can be recycled endlessly," he continues.
Scalability is a big reason why designers like Alvaro Ucha Rodriguez have also been at the forefront of this metallic trend. Rodriguez has been incorporating metal finishes into his home objects and furniture designs for the past five years.
Many cinematic bachelors also embrace Bauhaus-inspired minimalism-Patrick Bateman in American Psycho (2000), with his cold and calculated living arrangement, being perhaps the most famous example.
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