AI is not just changing technology but also reshaping systems in business. Many brand interactions have become predictable and formulaic. While AI tools provide quick and cost-effective branding solutions, they often lead to uniform and forgettable brands. Relying on AI for brand identity tends to produce mediocre outcomes that lack memorability. Startups face a heightened risk as they struggle to establish trust and credibility, emphasizing the need for distinct vision in leveraging AI tools to create unique brand identities.
We've been in this state of uniformity for some time now, even before AI showed up. Right now, most brand interactions happen in a box on your phone.
AI-generated websites, logos, and messaging often rely on large datasets that prioritize what's common and familiar. The result? Brands that default to the middle of the bell curve are safe, efficient, and forgettable.
If you rely on AI to create your visual identity from scratch, it's going to generate something average. No one notices or remembers average.
We now have the tools to create infinite variation. AI may generate the output, but your vision gives it direction and distinction.
Collection
[
|
...
]