"The proportion of British adults who actively post, share, or comment on social media has fallen to 49 percent from 61 percent in 2024, indicating a shift towards passivity."
"Only 59 percent of respondents now believe that the benefits of being online outweigh the risks, a decrease from 72 percent last year, reflecting growing concerns about online engagement."
"Trust in online information is mixed, with 85 percent using mainstream media for news, but only 19 percent always trusting it, highlighting skepticism among users."
"More than half of social media users report encountering false or misleading news in the past year, demonstrating ongoing challenges in verifying information online."
Ofcom's examination reveals that only 49 percent of British adults actively post on social media, down from 61 percent in 2024. Users are becoming more passive, often just liking or reading content without interaction. The decline in active engagement may stem from a preference for using generative AI chatbots for various tasks. Trust in online information is low, with only 19 percent of users always trusting mainstream media. Additionally, 59 percent believe the benefits of being online outweigh the risks, a significant drop from the previous year.
Read at Theregister
Unable to calculate read time
Collection
[
|
...
]