The evolution of the content industry signifies profound changes caused by digitization, with implications for various sectors. Content industries faced early digital challenges due to zero marginal cost reproduction and distribution, establishing a model applicable to numerous industries. The historical context links back to significant inventions like the printing press, highlighting a long-standing journey in human communication. Recognizing these patterns helps predict future industrial transformations as digitization progresses across different fields.
The evolution of human communication has been about removing whatever bottleneck is in this value chain. Before humans could write, information could only be conveyed orally; that meant that the creation, vocalization, delivery, and consumption of an idea were all one-and-the-same.
Content was trivially digitized, which means the forces of digital - particularly zero marginal cost reproduction and distribution - manifested in content industries first, but were by no means limited to them.
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