Google's introduction of AI Overviews has impacted user behavior significantly. A Pew Research Center report showed that 58% of U.S. adults encountered AI-generated summaries in search results in March 2025, resulting in fewer clicks on traditional links. Users displayed a tendency to favor these summaries over following the provided sources. The analysis, based on browsing data from 900 respondents, revealed that the presence of AI content altered typical user interaction with search results, leading to declines in web traffic for online publishers.
In March 2025, 58% of surveyed Google users encountered AI-generated summaries in search results, leading to reduced clicks on traditional result links.
Users visiting search pages with AI summaries were significantly less likely to click on source links compared to those without AI-generated content.
The introduction of AI Overviews by Google has caused online publishers to report declining web traffic, with users preferring summaries over linked articles.
Data suggested that when an AI-generated summary was present, users often did not click on any of the sources, indicating a shift in browsing behavior.
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