Google users are less likely to click on links when an AI summary appears in the results
In March 2025, 58% of surveyed Google users encountered AI-generated summaries in search results, leading to reduced clicks on traditional result links.
Cloudflare creates AI crawler tollbooth to pay publishers
"The problem is whether you create content to sell ads, sell subscriptions, or just to know that people value what you've created, an AI-driven web doesn't reward content creators the way that the old search-driven web did."