Mexico City Built a Chatbot to Help World Cup Tourists Navigate the City
Briefly

Mexico City Built a Chatbot to Help World Cup Tourists Navigate the City
"Clara Brugada, head of the Mexico City government, stated that Xoli 'will be the technological instrument that will allow us to link culture, tourism, recreation, and entertainment with the population.'"
"The chatbot is already available on mobile devices and will operate continuously, seven days a week, 24 hours a day, providing timely responses and strengthening tourism promotion strategies."
"In the context of the 2026 World Cup, there will be a specific section with information about the competition, including special events, match details, broadcasts of games in public places, and ticket purchase options."
Xoli, a chatbot launched by the Government of Mexico City, offers information on services, tourism, and cultural offerings through WhatsApp. Designed for the influx of visitors during the 2026 FIFA World Cup, it will remain active post-event to promote economic activities and public service access. Developed by the Digital Agency for Public Innovation and local Ministries, Xoli operates 24/7, allowing users to choose between English and Spanish. It features categories like culture, tourism, and mobility, with a dedicated section for World Cup-related information.
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