""We have long focused on creating a more positive platform; one centered on time well spent, not just time spent," the CEO told analysts during Pinterest's first-quarter earnings call."
"Ready, who previously served as Google's president of commerce, PayPal's chief operating officer and Venmo's CEO, became Pinterest's top executive in 2022."
"When Pinterest introduced the change, 'many people thought it would hurt our relationship with Gen Z,' Ready said. Instead, Gen Z has become the platform's largest and fastest-growing audience."
"A.I. has also played a role in the company's growth. Ready credited ten consecutive months of 'double-digit user growth' to improvements in personalization and content curation driven by A.I."
Bill Ready has prioritized making Pinterest safer for young users, implementing policies like private accounts for those under 16. This focus has resulted in Gen Z becoming the platform's largest demographic, contributing to a rise in monthly active users to 631 million. Pinterest reported a first-quarter revenue of $1 billion, an 18 percent increase, despite a net loss. The company attributes user growth to A.I. improvements in personalization and content curation, alongside a restructuring plan that includes workforce reductions.
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