Google's June 2025 core update concluded after 16 days, characterized by volatility and some site recoveries. The update introduced features in Google AI Mode, including Gemini 2.5 Pro and Deep Search, now requiring payment. New capabilities such as AI-generated summaries in Google Discover and updated comparison views in Google Search Console emerged. Other updates included enhancements to Google Ads, revised merchant return policies, and management of Google Local Service Ads reviews via Business Profiles. Google initiated testing for AI Local calling, bringing further advancements to user interaction on its platform.
Google's June 2025 core update ran for 16 days, exhibiting volatility with recoveries, while various features in Google AI Mode were introduced with a pay requirement.
Google Search Analytics API now enables metadata display for incomplete data points, reflecting an enhancement in data insights for advertisers.
Google Business Profiles now incorporate rejection reasoning in their appeal tool and request additional contact information like WhatsApp numbers.
Updates to Google's merchant return policies and loyalty programs were implemented, aiming to enhance user experience across its services.
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