Marketing tech
fromSearch Engine Roundtable
4 months agoVideo: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong
Google is evolving search technology with its March 2025 core update and new AI features.
#search-engine-optimization
#search-engine-optimization
[ follow ]
#google
Marketing tech
fromSearch Engine Roundtable
3 months agoDaily Search Forum Recap: April 7, 2025
Apple's Intelligence raters guidelines leak could affect AI-based search algorithms and strategies.
Google is experimenting once more with video ad formats in search.
Microsoft has launched Copilot Search in Bing, marking a pivotal shift in search functionalities.
John Mueller indicated that hreflang tags via 301 redirects seem acceptable.
Marketing tech
fromSearch Engine Roundtable
4 months agoVideo: Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More
Google's recent core update is separate from previous volatility observed in search rankings.
Focus on larger metrics rather than getting caught up in minor SEO details as advised by Google.
Artificial intelligence
fromArs Technica
2 months agoZero-click searches: Google's AI tools are the culmination of its hubris
Google's March 2024 core update drastically changed search dynamics, impacting publisher traffic amidst a push for AI integration.
The update represents a significant shift towards AI in search, with mixed reactions from the publishing community.
Marketing tech
fromSearch Engine Roundtable
3 months agoDaily Search Forum Recap: April 11, 2025
Google and Bing are enhancing AI responses with direct links to search results.
Google Ads is testing new features for product visibility in search.
There are ongoing changes in review policies for school Business Profiles on Google.
#online-visibility
Marketing tech
fromAndreessen Horowitz
1 month agoHow Generative Engine Optimization (GEO) Rewrites the Rules of Search | Andreessen Horowitz
SEO is being replaced by Generative Engine Optimization (GEO) driven by language models.
Visibility in search is shifting from page rank to being included directly in AI-generated answers.
Marketing tech
fromAndreessen Horowitz
1 month agoHow Generative Engine Optimization (GEO) Rewrites the Rules of Search | Andreessen Horowitz
SEO is being replaced by Generative Engine Optimization (GEO) driven by language models.
Visibility in search is shifting from page rank to being included directly in AI-generated answers.
#consumer-behavior
Artificial intelligence
fromForbes
2 months agoA Business Leader's Guide To Generative Engine Optimization (GEO)
Consumers increasingly rely on AI for information searches, impacting traditional digital visibility.
Businesses must adapt to Generative Engine Optimization (GEO) to maintain online relevance.
Artificial intelligence
fromForbes
2 months agoA Business Leader's Guide To Generative Engine Optimization (GEO)
Consumers increasingly rely on AI for information searches, impacting traditional digital visibility.
Businesses must adapt to Generative Engine Optimization (GEO) to maintain online relevance.
fromRAIN News
2 weeks agoSteve Goldstein:The SEO Collapse: What Podcasters Need to Do Right Now
Search as we knew it is changing. The traditional playbook of ranking high on Google, appearing in keyword results, and driving clicks to your website is being replaced by AI-generated summaries and voice-based answers.
Podcast
#google-ai
Marketing tech
fromDigiday
4 months agoPublishers don't really know how Google AI Overviews is impacting their referral traffic
Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
Marketing tech
fromDigiday
4 months agoPublishers don't really know how Google AI Overviews is impacting their referral traffic
Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
#digital-marketing
Artificial intelligence
fromForbes
2 months agoAI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers
AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
#ai-impact
Artificial intelligence
fromWIRED
2 months agoWith AI Mode, Google Search Is About to Get Even Chattier
AI search tools may reduce overall visitor numbers but increase the quality of traffic to promotional sites.
Publishers face existential threats as AI evolves; partnerships could offer solutions for monetization.
Marketing tech
fromstupidDOPE | Est. 2008
1 month agoHow AI Is Crippling Publisher Revenue-and Why We're Not Worried | stupidDOPE | Est. 2008
The rise of AI in search is threatening traditional traffic models for publishers.
Successful adaptation to AI-focused content discovery can mitigate traffic loss.
fromEntrepreneur
3 months agoHow to Master Your Search Results and Shield Your Brand Image | Entrepreneur
Managing your online reputation is no longer optional - it's essential. Negative content appearing in search results can have a lasting impact on your credibility and success.
Social media marketing
[ Load more ]