Marketing tech
fromSearch Engine Roundtable
2 months agoVideo: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong
Google is evolving search technology with its March 2025 core update and new AI features.
#search-engine-optimization
#search-engine-optimization
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#ai
Marketing tech
fromThe Drum
2 weeks agoGoogle I/O 2025: AI rewrites the rules of modern marketing
Google is integrating AI into search and advertising, fundamentally changing how users interact with content.
Artificial intelligence
fromForbes
1 month agoA Business Leader's Guide To Generative Engine Optimization (GEO)
Consumers increasingly rely on AI for information searches, impacting traditional digital visibility.
Businesses must adapt to Generative Engine Optimization (GEO) to maintain online relevance.
Marketing tech
fromSearch Engine Roundtable
2 months agoDaily Search Forum Recap: April 7, 2025
Apple's Intelligence raters guidelines leak could affect AI-based search algorithms and strategies.
Google is experimenting once more with video ad formats in search.
Microsoft has launched Copilot Search in Bing, marking a pivotal shift in search functionalities.
John Mueller indicated that hreflang tags via 301 redirects seem acceptable.
Artificial intelligence
fromForbes
1 month agoA Business Leader's Guide To Generative Engine Optimization (GEO)
Consumers increasingly rely on AI for information searches, impacting traditional digital visibility.
Businesses must adapt to Generative Engine Optimization (GEO) to maintain online relevance.
Marketing tech
fromSearch Engine Roundtable
2 months agoDaily Search Forum Recap: April 7, 2025
Apple's Intelligence raters guidelines leak could affect AI-based search algorithms and strategies.
Google is experimenting once more with video ad formats in search.
Microsoft has launched Copilot Search in Bing, marking a pivotal shift in search functionalities.
John Mueller indicated that hreflang tags via 301 redirects seem acceptable.
#ai-impact
Artificial intelligence
fromWIRED
2 weeks agoWith AI Mode, Google Search Is About to Get Even Chattier
AI search tools may reduce overall visitor numbers but increase the quality of traffic to promotional sites.
Publishers face existential threats as AI evolves; partnerships could offer solutions for monetization.
Artificial intelligence
fromWIRED
2 weeks agoWith AI Mode, Google Search Is About to Get Even Chattier
AI search tools may reduce overall visitor numbers but increase the quality of traffic to promotional sites.
Publishers face existential threats as AI evolves; partnerships could offer solutions for monetization.
Marketing tech
fromstupidDOPE | Est. 2008
3 days agoHow AI Is Crippling Publisher Revenue-and Why We're Not Worried | stupidDOPE | Est. 2008
The rise of AI in search is threatening traditional traffic models for publishers.
Successful adaptation to AI-focused content discovery can mitigate traffic loss.
#digital-marketing
Marketing tech
fromSearch Engine Roundtable
3 weeks agoDaily Search Forum Recap: May 15, 2025
Google is fundamentally rethinking its search approach due to the impact of large language models.
Artificial intelligence
fromForbes
1 month agoAI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers
AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
Artificial intelligence
fromForbes
1 month agoAI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers
AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
#seo
Marketing tech
fromAndreessen Horowitz
1 week agoHow Generative Engine Optimization (GEO) Rewrites the Rules of Search | Andreessen Horowitz
SEO is being replaced by Generative Engine Optimization (GEO) driven by language models.
Visibility in search is shifting from page rank to being included directly in AI-generated answers.
Marketing tech
fromAndreessen Horowitz
1 week agoHow Generative Engine Optimization (GEO) Rewrites the Rules of Search | Andreessen Horowitz
SEO is being replaced by Generative Engine Optimization (GEO) driven by language models.
Visibility in search is shifting from page rank to being included directly in AI-generated answers.
#google-ai
Marketing tech
fromDigiday
2 months agoPublishers don't really know how Google AI Overviews is impacting their referral traffic
Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
Marketing tech
fromSearch Engine Roundtable
3 months agoDaily Search Forum Recap: March 6, 2025
Google launched an AI mode in beta, requiring a waitlist for access, powered by Gemini 2.0.
Marketing tech
fromDigiday
2 months agoPublishers don't really know how Google AI Overviews is impacting their referral traffic
Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
fromEntrepreneur
2 months agoHow to Master Your Search Results and Shield Your Brand Image | Entrepreneur
Managing your online reputation is no longer optional - it's essential. Negative content appearing in search results can have a lasting impact on your credibility and success.
Social media marketing
Marketing tech
fromSearch Engine Roundtable
3 months agoDaily Search Forum Recap: February 21, 2025
Google Ads RSAs can now include a secondary headline in sitelinks, enhancing ad effectiveness.
Google will no longer show ads on parked domains by default, changing ad visibility dynamics.
New tests are happening for Google hotel results and Bing Copilot AI innovations.
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