"SEO is not dead; it is evolving as strategies and technology change and advance. The Internet, specifically search engines, is constantly growing to better suit users, and through all these changes, SEO has persisted."
"Even if traffic decreases, some businesses may find they gain more qualified leads and engaged users. This occurs when users who visit a website have not found the necessary information in AI Overviews or AI search engines."
"A key difference is the need to optimize for multi-platform visibility, ensuring that content is accessible and valuable across various search methods, including traditional search engines and AI-driven platforms."
SEO remains relevant despite the rise of AI search engines. It adapts to changes in technology and user behavior, ensuring continued effectiveness. Google still dominates the search market, holding 79.1% of global online searches. While AI Overviews may reduce clicks, SEO helps provide valuable information that users seek. Businesses may experience fewer visits but gain more qualified leads. The focus is on optimizing for multi-platform visibility and delivering content that meets user needs.
Read at Miami Herald
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