Social search has evolved into a significant means for audiences to discover brands and products, with over 75% of consumers utilizing platforms like TikTok, Instagram, and YouTube instead of traditional search engines. AI plays a crucial role in this shift by moving beyond simple keyword matching to analyze user intent, context, and emotions. Marketers must adapt to this change by adopting an intent-focused strategy, which involves interpreting user sentiment and contextual cues to connect authentically with audiences throughout their discovery journey.
According to a study by Tint, over 75% of consumers have used social media to search for or discover new brands and products.
AI delves into the very essence of user intent, context, and human emotions to deliver a more nuanced, effective experience.
This shift means marketers can't afford to stick to traditional SEO strategies, but need to embrace an intent-focused approach.
AI can detect user intent through sentiment analysis and contextual cues, understanding emotional tone and surrounding conversation.
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