"Gen Z are 'going analogue', taking up hobbies like knitting and scrapbooking, while Millennials are 'friction-maxxing', intentionally complicating their lives to build resilience."
"iPhone sales have plateaued, while the time we spend on social media has been steadily declining since 2022, indicating a shift in user habits."
"Being chronically offline is emerging as the new way to signal clout - 'It's cool to have no followers now', reflecting a desire for authenticity."
A significant shift is occurring in how individuals relate to smartphones and social media. Many are opting for offline hobbies, with Gen Z embracing activities like knitting and Millennials intentionally complicating their lives to build resilience. This change is reflected in declining social media usage and plateauing smartphone sales. The perception of online presence is also evolving, with being offline increasingly seen as a status symbol, indicating a desire for authenticity and a break from constant digital engagement.
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