""Gen Alpha already knows. They just don't care," said culture influencer and brand strategist Ayo Ogunde, describing this dystopian shift."
""The trust collapse that punishes brands today (cancellations, 'receipts' culture, the parasocial betrayal) won't exist for Gen Alpha," Ogunde said. "It's just how the internet works.""
""If it feels like every friendship has turned into a funnel, you're not imagining it," she added. "Meanwhile, Gen Alpha - the cohort quietly watching from iPads and Minecraft servers - has checked out entirely.""
Friendships have transformed into commercial ventures, with social media and hustle culture influencing interactions. Gen Alpha, observing from digital platforms, appears unconcerned about this shift. Conversations often revolve around promoting products or services rather than personal connections. The trust issues brands face today may not affect Gen Alpha, as they accept the commercialization of relationships as a norm. This change signifies a bleak future for traditional marketing, where genuine connections are overshadowed by commercial interests.
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