Google's AI Overviews feature, launched in May 2024, aims to provide quick answers but initially suffered from issues such as AI hallucinations. Although improvements have been made, inaccuracies still exist. User popularity of AI Overviews contrasts with studies indicating they result in a notable drop in search traffic. Research shows a 79% decrease in clickthroughs to top search results due to AI Overviews, with implications for website traffic and legal complaints emerging from the findings. Validating information remains crucial when utilizing AI tools.
According to The Guardian, a new study claims that AI Overviews cause 79% fewer clickthroughs to top results in Google Search. The data comes from analytics company Authoritas.
Google has improved the hallucinations problem, though AI Overviews can still make up stuff. Google has also expanded AI Overviews significantly since the May 2024 launch.
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