YouTube's advertising revenue for Q2 2025 increased to $9.796 billion, growing 13% year over year. TV is now the leading platform for viewing content, overshadowing traditional networks. In April, YouTube celebrated hosting over 20 billion videos. YouTube Shorts achieved revenue parity with core YouTube in several countries. Additionally, Google introduced Flow, an AI filmmaking tool, and formed a partnership with Darren Aronofsky aimed at developing AI-based creative video tools, powered by DeepMind's technology.
For the second quarter of 2025, YouTube's advertising revenue increased 13% year over year, to reach $9.796 billion - continuing a run of impressive growth off an already large base.
TV is now the biggest platform for YouTube viewing, and the streaming platform's gains are surely at the expense of traditional networks.
YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in multiple countries, including the U.S.
Google unveiled Flow, a new AI filmmaking tool, and announced a partnership with Darren Aronofsky for AI-based creative tools that DeepMind is providing.
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