14 HubSpot updates from June 2025 you can't miss | MarTech
Briefly

HubSpot introduced over 100 product updates in June 2025, aimed at improving efficiency and insights across marketing, sales, service, and operations teams. A notable addition is the Breeze Customer Agent, which now offers AI-powered 24/7 support across all Pro+ HubSpot portals. This tool helps teams scale operations without increasing headcount, delivering consistent responses across multiple channels. Additionally, the new Pathfinder view in Customer Journey Reports provides automatic insights into common paths customers take, highlighting conversion routes and behavioral trends surrounding key milestones. These updates reflect HubSpot's commitment to innovation.
Breeze Customer Agent is now available across all Professional and Enterprise HubSpot portals, giving marketing, sales, and service teams access to AI-powered, 24/7 customer support.
Customer Agent lets your team scale without scaling headcount, providing consistent, accurate responses across channels like live chat, email, WhatsApp, and Facebook Messenger.
Journey Paths automatically reveal your most frequent conversion routes, drop-off points, and behavioral trends, helping understand customer behaviors before and after key milestones.
In June, HubSpot released more than 100 product updates focusing on AI innovation, CRM flexibility, and cross-team efficiency to streamline processes and improve insights.
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