Nikki Seaman launched Freestyle Snacks in 2021 after being inspired by the pandemic-related closure of olive bars. She sought a more convenient and enjoyable olive-eating experience than what was available in traditional grocery aisles. To validate her idea, she conducted consumer research, delving into data and surveys. After extensive outreach to over 200 co-packers, she found a partner to realize her vision. The initial investment for her brand, covering design and production, totaled approximately $50,000 from savings.
I found inspiration during the pandemic, as olive bars in grocery stores shut down, and I was forced to get my olive fix from the traditional olive aisle.
I started by focusing on consumer data. I lived in Mintel reports, and I ran a bunch of surveys to pressure-test if there was real demand.
After calling over 200 co-packers, I was able to find a partner to bring my vision for Freestyle Snacks to life.
Including our packaging design, materials and first production run, I spent around $50,000 in savings to get to market.
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