"Product feeds to Google and Meta can fail silently. A price mismatch, missing GTIN, or out-of-stock flag can lead to disapprovals that stop some ads from running even while the campaign spends otherwise. Before the holiday rush, store owners and managers should review product feeds aimed at dynamic advertising. In Shopify, this means checking "Google & YouTube," "Facebook & Instagram," and any other connected sales app. Each should show products approved and synchronized. A merchant might also notice this when checking product sales channels."
"Shopify merchants sometimes assume that publishing a product to their online store automatically makes it visible on Google Shopping, Meta, the Shop app, and Pinterest. It does not. Shopify treats each sales channel separately, and products do not appear in a channel unless explicitly added. This may be true even when an app is installed correctly. Channel exclusion happens frequently for stores selling print-on-demand products such as t-shirts."
Shopify's default, out-of-the-box configuration enables fast store setup but can hide configuration issues that reduce revenue. Silent feed failures to Google and Meta can cause ad disapprovals when prices, GTINs, or stock flags mismatch, stopping dynamic ads while campaigns continue spending. Shopify requires explicit publishing to each sales channel; products added to the online store do not automatically appear on Google Shopping, Meta, Shop, or Pinterest. Print-on-demand products are especially prone to channel exclusion. Store owners should review Google & YouTube, Facebook & Instagram, connected sales apps, and product channel settings before peak holiday selling.
Read at Practical Ecommerce
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