#sales-channels

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E-Commerce
fromPractical Ecommerce
4 days ago

5 Shopify Mistakes That Kill Holiday Profits

Minor Shopify setup mistakes during holiday season can silently break feeds and channels, causing lost sales and wasted ad spend.
Marketing
fromHarvard Business Review
1 week ago

Sales Teams, Don't Undervalue Face Time with Customers

Align channels to buying stages: use digital for awareness, virtual for stakeholder meetings, and in-person for complex design and negotiations; blend channels to sustain relationships.
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