"The idea is blending botanicals and floral-derived actives with powerful skin care ingredients to bring a 'flower skin care science' to the consumer, said Julien Bouzitat, senior vice president of Amorepacific's prestige business."
Amorepacific introduces Mamonde, a flower-based skincare line, on Amazon. Prices are $20-$27. Key products include Rose Liquid Mask and Calming Shot Blue Chamomile Azulene serum. The brand aims to penetrate the U.S. market with digital-first marketing strategies, leveraging influencers and TikTok, following recent launches of Hanyul, Aestura, and Iope.
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