""We now allow UTM parameters in action links submitted by brands to Apple Maps. Adding UTM parameters enables your brand clients to track traffic sources campaign metrics on actions submitted.""
""This means you can more accurately track and report on clicks from Apple Maps to your business and the subsequent conversions.""
Apple Business Connect has introduced support for UTM parameters in action links. This allows brands to track clicks from Apple Maps to their businesses more accurately. By adding UTM parameters, brands can better assess traffic sources and campaign metrics. The announcement was shared in an email to users and was reported by a user on X with a screenshot. This enhancement will enable businesses to analyze user engagement and conversion rates more effectively through Apple Maps.
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