"I sell weed online. My two best friends from college and I started Batch, a cannabis-based gummy brand that's now one of the biggest in the U.S. In 2023, we had $5 million in annual revenue. In 2024, $15 million. And this year, we're on track for $50 million. It's been true hockey-stick growth. For years, we plateaued at roughly $15,000 in daily Shopify sales. Once we dialed in our Meta ads and built a strong creative flywheel, everything took off."
"Customer acquisition costs have stayed relatively stable. We used to spend about $5,000 a day on Meta, with customer acquisition costs running around $65. Now we're spending close to $50,000 daily, and CPAs are roughly $75. Sales of THC - tetrahydrocannabinol, the cannabis compound - are booming. Many customers are replacing alcohol or trying THC for the first time. We position Batch as a trusted dispensary alternative - THC for the everyday person who prefers delivery from a transparent, reliable brand."
Batch is a Wisconsin-based D2C cannabis gummy brand founded in 2018 by Andy Gould and two co-founders. Annual revenue grew from $5 million in 2023 to $15 million in 2024 and is on track for $50 million. Growth accelerated after perfecting Meta ads and building a creative content flywheel, enabling scale of ad spend from about $5,000 to $50,000 daily while CPAs rose modestly from ~$65 to ~$75. Customer acquisition costs have remained relatively stable during scale. Sales of THC products are increasing as customers replace alcohol or try THC for the first time. Batch positions itself as a trusted dispensary alternative emphasizing transparent delivery.
Read at Practical Ecommerce
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