#meta-advertising

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#identity-resolution #travel-marketing #ad-efficiency #d2c-cannabis #creative-flywheel #growth-scaling #abortion
Marketing tech
fromSkift
5 hours ago

New Guide: How Smarter Targeting Cuts the Hidden Cost of Meta Ads

Identity resolution links anonymous interactions to known customer profiles, enabling precise, real-time Meta targeting that reduces wasted spend and improves campaign ROI.
E-Commerce
fromPractical Ecommerce
3 days ago

Batch Cannabis Scales to $50 Million

Batch scaled from $5M to $50M annual revenue by optimizing Meta ads and a creative content flywheel while maintaining stable customer acquisition costs.
Public health
fromElectronic Frontier Foundation
1 month ago

Decoding Meta's Advertising Policies for Abortion Content

Meta's advertising policies impose stricter rules on abortion-related paid content—especially medication abortion—and in practice create barriers that often prevent promotion of such posts.
US politics
fromIrish Independent
2 months ago

Donald Trump's threats over digital taxes came days after lobbying by Mark Zuckerberg

Donald Trump threatened to impose substantial tariffs on countries that implement digital service taxes following Mark Zuckerberg's raised concerns.
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