Gen Z has increasingly focused on high protein consumption, especially visible on TikTok, prompting brands like Pepsi and Starbucks to adapt their offerings. David Protein introduced a new product, wild-caught Pacific cod, which contains 23 grams of protein in each 6-ounce fillet. The cod is sold in packs of four for $55 and is marketed towards consumers looking for premium protein sources. Feedback highlighting the desire for fewer processed foods influenced this venture, with the company emphasizing sustainable sourcing and freshness.
David Protein’s wild-caught Pacific cod provides 23 grams of protein per 6-ounce fillet, marketed for those focusing on muscle building and fat reduction.
The product’s price of $55 for a four-pack reflects its sustainable sourcing and peak freshness, positioning it as a premium protein option.
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