"Right now, e-commerce - especially in luxury fashion - feels isolated. No one knows what you're buying unless you tell them directly, and the experience itself is fragmented. Traditionally, you'd go to your favorite brand's store, talk to a sales associate and see what's new. But discovery has completely shifted to algorithm-led platforms like Instagram, Pinterest and TikTok. Now it's not about needing to shop - it's about wanting something because you've seen it on someone. You see a look, connect emotionally and think, 'I can see myself in that.' That instinctual desire is what drives modern fashion consumption, and what ultimately [led us to create] OneOff."
"Essentially, we associate different products with different styles," Talu said. "So with one click, users provide 20 to 30 items that serve as reference points for the algorithm to personalize their page."
"If you want to be what Spotify [is] to music, you also need a social element," Talu said."
OneOff is an AI-driven fashion discovery platform combining personalization, social inspiration and e-commerce. Founders Bobby Maylack and Emir Talu built the product to create a high-retention, Spotify-like shopping experience. The onboarding takes under five minutes and asks users to choose menswear, womenswear or genderless content. Users scroll through a curated gallery of inspiration images that train the algorithm to recognize personal aesthetics. Users can provide 20 to 30 reference items to help the algorithm map products to styles. After gathering data, the system generates a customized, personalized feed of shoppable items.
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